European container port at blue hour with illuminated cranes
European expansion, fully operated

Your Amazon US success, scaled across Europe

amazon.comamazonde · fr · uk · it · es · nl

We become your European operating arm — VAT, compliance, logistics, localization and marketplace growth. No team to build, no market to figure out alone.

  • One partner, six marketplaces
  • Compliance handled
  • 24+ years operating

Active European markets

0
Years in eCommerce
0
EU countries served
0
Brands launched
0
EU marketplaces
DEAmazon.deFRAmazon.frUKAmazon.co.ukITAmazon.itESAmazon.esNLAmazon.nl

The problem

Why most US brands stall in Europe

Europe isn't one market — it's six distinct Amazon marketplaces. Most brands underestimate what that means until it's already costing them.

VAT & Tax Complexity

Multiple VAT registrations, country-specific rules, and constant reporting create an operational burden most brands aren't prepared for.

Fragmented Logistics

Europe is not one market. Different countries, warehouses, and shipping strategies make logistics expensive and inefficient.

Compliance & Regulations

EU regulations are strict and always evolving. Missing one requirement can block your listings or stop sales completely.

Language & Localization

English is not enough. Each market needs localized content, listings, and customer experience to actually convert buyers.

Marketplace Complexity

Amazon Europe is several marketplaces with different dynamics, competition levels, and winning strategies per category.

We solve all of this.

We act as your official European operating arm — managing every layer from day one.

Learn how

Full service

Everything your European business needs

A complete operating solution — not just consulting. We execute, manage and scale alongside you.

Team member scanning branded parcels in a European fulfilment centre

Amazon Europe Expansion

Full launch strategy across Amazon.de, .fr, .co.uk, .it and .es — from account setup to live listings.

Inventory & Logistics

Pan-EU FBA setup, warehouse coordination, and inventory management across multiple fulfillment centers.

Marketplace Management

End-to-end account management, PPC campaigns, and performance optimization on every EU marketplace.

Compliance Assistance

VAT registration, EU product regulations, labeling requirements, and ongoing regulatory monitoring.

Localization & Translation

Native-language content in German, French, Italian, Spanish and more — written to convert, not just translate.

Growth Strategy

Market entry roadmaps, competitive analysis, and expansion planning tailored to your brand category.

Catalog estimator

Model your own EU numbers

Enter how many SKUs you sell in each category and we'll model a conservative first-year Amazon Europe trajectory — the same assumptions we use when planning a real launch.

Rates are conservative estimates drawn from observed Amazon EU launch ranges and our own client benchmarks, not live marketplace data. Actual results depend on brand strength, reviews, ad spend and seasonality.

Laptop showing European marketplace revenue growth charts and a map of Europe

1Your catalog

SKU count per Amazon parent category — leave a category at 0 to exclude it. Search to jump to yours.

Pick where you plan to launch. More marketplaces raise reach, but revenue per SKU grows with diminishing returns.

How many years ahead to model. Year 1 is the launch ramp; later years compound from the year-one exit run-rate with conservative, decaying growth.

Scroll to see more

Beauty, health & food

Home, garden & pets

Electronics & tech

Fashion & accessories

Sports, auto & industrial

Toys, hobbies & media

Total SKUs35

2Modelled 3-year outlook

Year-one range

€193K€362K

Run-rate Y2

€492K/yr

Marketplaces

3

Amazon.de + Amazon.co.uk + Amazon.fr

First sale

6wks

From signed agreement

Monthly revenue ramp

M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Month 1Month 12

Annual revenue by year (estimate)

3-yr total €1.4M

Y1
€268K
Y2
€522K
Y3
€636K

Modelled annual revenue, not a guarantee. Year 2+ assumes reinvestment, catalog maintenance and steady inventory.

Beauty & Personal Care: €172KHome & Kitchen: €96K

This is a planning model, not a forecast or guarantee. It assumes an established US catalog with proven sell-through, adequate inventory for the selected marketplaces, a normal advertising budget, and no category restrictions. Revenue per SKU is modelled at the conservative end of observed ranges, reduced as catalog breadth grows, and scaled by the number of target marketplaces with realistic overlap. Actual results vary by price point, margin, competition, seasonality and inventory availability — we'll give you a market-by-market projection with real assumptions once we review your catalog.

Results data

Realistic brand performance after EU launch

Every figure below is a model estimate tied to the same set of assumptions: a steady 12-month ramp that totals about €640K in year one, exits month 12 at a €1.1M annual run-rate, and turns cash-flow positive for roughly 3 in 4 brands by month 9. Conservative on purpose — these are planning numbers, not promises.

Model estimateAll numbers and charts in this section are modelled estimates, not guarantees of results.
Analyst workstation showing European marketplace revenue dashboards

Avg. first-year EU revenue

Model estimate

0

Modelled estimate — not a guarantee.

Run-rate entering year 2

Model estimate

0/yr

Modelled estimate — not a guarantee.

Time to first sale

Model estimate

0 wks

Modelled estimate — not a guarantee.

Blended ad ROAS

Model estimate

0x

Modelled estimate — not a guarantee.

Monthly revenue growth

Model estimate

Monthly EU revenue, months 1–12 — the 12 months add up to roughly €640K in year one and exit at a €1.1M annual run-rate

Modelled projection — not a guarantee of results.

Managed by EU Commerce PartnersDIY / unassisted estimate

Revenue split by marketplace

Model estimate

Share of total first-year EU revenue, by marketplace (annual)

Modelled projection — not a guarantee of results.

Amazon.de 34%Amazon.co.uk 26%Amazon.fr 18%Amazon.it 12%Amazon.es 10%

Category performance comparison

Model estimate

Total first-year EU revenue per brand, by product category (annual, EUR)

Modelled projection — not a guarantee of results.

Year 1Year 2 projection
Model estimate

No guarantee of results

Every metric, chart, timeline figure and comparison in this section is a modelled estimate built from managed client growth trajectories and European marketplace benchmarks. Nothing here is a promise, projection of your specific outcome, guarantee of revenue, or financial advice. Actual results vary by category, starting position, pricing, ad spend, inventory readiness, compliance timelines and local competition — and can be materially lower.

Client journey

What to expect after signing up

A clear roadmap from onboarding to full EU market operation — typically 16 weeks to your first profitable month.

  1. 1

    Week 1–2

    Onboarding & brand audit

    We review your catalog, brand guidelines, compliance documentation and target categories. You get a dedicated account manager and a shared workspace.

    Brand audit reportMarket fit assessmentAccount manager assigned
  2. 2

    Week 3–4

    Legal, VAT & compliance setup

    Our legal team handles VAT registrations across target countries, EORI setup, CE marking review and any product regulation requirements for your category.

    VAT registrations filedEORI setupCompliance checklist
  3. 3

    Week 5–6

    Listing creation & localization

    Full listing builds across all target marketplaces — native-language titles, bullets and descriptions, A+ Content design, keyword research and back-end search terms.

    Localized listings (5 languages)A+ Content liveSEO keyword map
  4. 4

    Week 7–8

    Logistics & inventory inbound

    First shipment coordinated from your US warehouse to our EU fulfilment partner. Pan-EU FBA enrolment, FNSKU labelling and inbound logistics managed end to end.

    First shipment receivedFBA enrolledInventory live in EU
  5. 5

    Week 9–10

    Launch & PPC activation

    Products go live across all target marketplaces. Sponsored Products, Sponsored Brands and DSP campaigns launch with a structured bid strategy and daily optimization.

    Products livePPC campaigns activeFirst sales incoming
  6. 6

    Week 11–16

    Optimization & scaling

    Weekly performance reports, PPC bid refinements, review generation strategy and replenishment planning. Month 3 target: profitable unit economics in every active market.

    Weekly reportsPPC optimizationProfitability reached
  7. Month 4+

    Full EU operation — ongoing growth

    Your brand is now a live, profitable EU business. We keep managing operations, expand into new categories or markets and scale revenue quarter over quarter.

    Ongoing managementMarket expansionQuarterly strategy reviews

Ready to start week one?

Tell us about your brand and we'll come back with a market-by-market plan, timeline and revenue projection.

Apply now

Trusted by

Some of the brands we launched across Europe recently

From cosmetics to consumer goods — household names in their categories, launched and operated on Amazon Europe.

H
Amazon.es

HB Dead SEA

Beauty & Skincare

Dead Sea skincare and cosmetics brand selling on Amazon Spain.

Visit Amazon EU store
T
Amazon.es

TopMost

Consumer Electronics

Electronics brand building presence across the EU starting with Spain.

Visit Amazon EU store
P
Amazon.es

Putska

Home & Lifestyle

Lifestyle products brand live and growing on Amazon Spain.

Visit Amazon EU store
Z
Amazon.es

Zocosquat

Fitness & Wellness

Fitness brand with a focused EU launch on Amazon Spain.

Visit Amazon EU store
N
Amazon.fr

Nacnic

Electronics & Accessories

Tech accessories brand launched and managed on Amazon France.

Visit Amazon EU store
L
Amazon.nl

LIGHTBULB IDEAS

Home & Lighting

Lighting and home products brand live on Amazon Netherlands.

Visit Amazon EU store
B
Amazon.it

Binyatools

Tools & DIY

Tool and DIY brand expanding in Europe starting with Italy.

Visit Amazon EU store
L
Amazon.es

Lifebuoy

Pool & Home Safety

Safety-focused pool brand launched and operating on Amazon Spain.

Visit Amazon EU store

Across the continent

Goods moving, listings live, compliance filed — every day, in six marketplaces.

Client reviews

What founders say after their first European year

Reviews from brand owners and operators we launched across the six major European marketplaces.

5.0

Average across 9 reviews

We had been sitting on the Europe decision for two years because of VAT. Batya walked us through the registration path and the real cost of each market in one call, then her side handled every filing while we kept selling in the US. First German order landed nine weeks later.
JJordanFounder · Home & Kitchen · Amazon.de
Iris is the reason our inventory never went out of stock during peak. She caught a customs document issue before our freight left the port and rebooked the shipment the same day. I have never worked with a supply chain person that proactive.
MMarissaVP of Ecommerce · Beauty · Amazon.es · Amazon.fr
Honest leadership. David sat in on the first call himself and told us two of our SKUs were not worth launching yet, instead of selling us a bigger scope. He still checks in every quarter. That is why we signed.
DDanielCo-founder · Health & Wellness · Amazon.it
Abdul rebuilt our listings and A+ content in four languages and they read like they were written by locals, not translated. He runs our European advertising too — conversion in the Netherlands is now higher than our US average.
PPriyaBrand Director · Toys & Games · Amazon.nl
Erez, their CTO, built the integration between our ERP and the European marketplaces so inventory, pricing and orders sync automatically. We went from three countries of spreadsheets to one live dashboard, and his team patched a feed error the same afternoon we flagged it.
MMarcusCEO · Pet Supplies · Amazon.de · Amazon.es
Shlomi answers. That sounds like a low bar until you have worked with an agency that does not. He runs our weekly call, chases the other departments for us, and flags problems before they show up in our reports.
EElenaHead of Growth · Collectibles · Amazon.fr
Our category is a compliance minefield and every other partner we spoke to wanted us to figure that part out ourselves. This team handled the responsible person, the packaging registrations and the documentation. We just shipped product.
TTobiasManaging Partner · Food & Beverage · Amazon.it · Amazon.de
Twelve months in, Europe is 34% of revenue and it took no new hires on our side. Batya's margin model told us exactly which SKUs to push and which to drop before we shipped a single pallet.
RRachelFounder · Personal Care · Amazon.es
Iris plans our restocks and fulfilment centre placement across three countries, and Shlomi keeps us in the loop on every one of them. Zero delays in a year, and my team barely spends an hour a week on Europe.
NNathanDirector of Operations · Tools & Hardware · Amazon.it

The team

Your European operating team

Specialists in eCommerce, logistics, compliance and brand growth across every major European market.

EU Commerce Partners team collaborating in a European office
DB

David Becker

President

BH

Batya Heller

CFO

EC

Erez Cohen

Chief Technology Officer

IC

Iris Cohen

Supply Chain Management

AW

Abdul Waheed

Ecommerce Manager

SA

Shlomi Aviner

Account Manager

Questions

The questions every brand asks us

Straight answers on entities, cost, timelines and compliance — the four things that decide whether Europe is worth it for you.

Ask us directly
  • No. In most cases you can sell across Europe on your existing US entity — we handle the VAT registrations, EORI number and importer-of-record setup on your behalf. If a local entity ever becomes the smarter option for tax or retail reasons, we'll tell you before you spend anything on it.

Partner with us. Europe is ready for your brand.

Tell us about your brand and we'll map your European entry — markets, compliance, logistics and timeline.

Step 1 of 4

Step 01

Company & brand information

Full brand name.

Legal entity, if different from the brand.

Official website URL.

Primary product category *

Select or describe your main product category.

In which countries are your products currently sold?

We reply within two business days. Your details stay confidential.